Welcoming Gary Koe - Happiness Saigon's new head of digital operations

Welcoming Gary Koe - Happiness Saigon's new head of digital operations
At Cheil and Lowe, Gary was mainly responsible for the digital department including digital strategy, and operations for Samsung Electronics Vietnam and Unilever respectively.
At Happiness, Gary will start as Head of Digital Operations, where he will be taking on the management of an 18people strong digital team including developers, social media specialists and online project managers. He completes the management team of Happiness Saigon led by Alan Cerutti (cofounder[WEBROOT]CEO) alongside Paul Busschau (Creative Director), Thomas Colliers (Head of Technology), Vivian Nguyen (Head of Client Services) and Thuy Tran (cofounder[WEBROOT]COO).

Gary Koe: “Marketeers in Vietnam have been through rapid digitization in my 4 years here. I am happy to have been a part of this transformation with Samsung and Unilever by partnering up with them to become the digital leaders they are today. My journey continues with Happiness Saigon and our ambitions together will be to bring digital marketing beyond just engagements. Alan and I are advocates that digital marketing must continuously play a crucial role in today’s marketing mix to build a brand’s USP into the consumer’s minds and convert that into action. I believe I have found my happiness!”

Alan Cerutti, cofounder[WEBROOT]CEO Happiness Saigon: “We have a beautiful client portfolio, and next to this we are winning trust from more clients who particularly are looking for our “Everything is Media” thinking, digital expertise, and endtoend marketing practices. Happiness Saigon is more ready than ever to take on Gary as our senior digital evangelist with a sound strategic mind to solve our client’s challenges in these fastchanging times, and to help build Happiness Saigon’s reputation and business further.”

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