Trouble pronouncing our name? Just call us /Car-z-berg/

While local beer brands like 333, Bia SaiGon,... have familiar names, Carlsberg is still a difficult name in Vietnam to pronounce. Not good if you’re a brand trying to break through in the market. 

But, Happiness Saigon turned this problem into an opportunity. We leaned into it and decided to buy everyone who nailed the phonetic pronunciation a cold Carlsberg. With the help of our interactive ‘beerboard’ with AI technology, we successfully treated consumers with a fresh glass of beer tapped right from the billboard. 
For those who missed the billboard, we launched a microsite where people could test out their pronunciation to receive their complimentary cold Danish brew. 
In this campaign, we not only reintroduced Carlsberg to Vietnam, we also increased product trials. So Vietnam, just call us /Car-z-berg/. Cheers!