Highlands’ community’s voices heard through naming contest

Highlands Coffee is the community. And a community deserves a platform, right? A loyalty club for loyal members of the community. All that’s missing is… a name. 

Instead of deciding in a boardroom, we let our community raise its voice. Thousands of votes and social engagements poured in, with people enthusiastically figuring out the best name. Finally, our Highlands community decided on “Nhà Quê”. 

We are so excited about this new wave of emotionally connecting with Highlands’ community and sharing a strong root to Vietnamese traditional values.