A brand refresh that brings Highlands Coffee® closer to the community
Since being here for more than 2 decades, Highlands Coffee® can now be spotted at every street corner in Vietnam. So, how can Happiness Saigon refresh a brand that’s so iconic in the minds of locals? 

Well, we brought Highlands back where they belong: to the communities they exist in.

A new brand message “Highlands is ours” was born, inspired by a famous lyric that every Vietnamese knows: “This Earth is ours”. From that, we refreshed the entire brand identity from stores to packaging, making sure the community contributes each step of the way. 

And that’s how Highlands Coffee® becomes a shared home for all diverse Vietnamese communities.

Highlands Coffee® Là Của Chúng Mình.
Highlands Coffee® Is Ours.  

We do everything to make people happy. Because happy people make great work. And great work is what makes people happy.

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