How Popeyes Singapore turns people’s problems into… free chicken
Singaporeans love to complain… about anything. So it’s not easy to get them excited for new products, for example Popeyes’ new Buttermilk Chicken Nuggets.

That’s why we launched, together with Popeyes Singapore, the Chicken Hotline.   
A 24/7 hotline that allowed Singaporeans to complain about their troubles and get free Popeyes’ Buttermilk Chicken Nuggets in return. That way Singaporeans could do what they love the most and still get some piece of mind

We do everything to make people happy. Because happy people make great work. And great work is what makes people happy.

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